CARY, N.C. -- Cary Oil Co. Inc. has signed on to market VP Racing's retail brand program. With nearly 500 retail outlets in Cary Oil's major branded wholesale distribution network representing just a third of Cary's total business, the partnership--VP's largest to date--will facilitate the growth of VP-branded retail stores in 18 states from the Atlantic coast to New Mexico.
"We're pleased to have formed a strategic alliance with VP Racing Fuels," said Mark Maddox, vice president of branded marketing for Cary Oil. "VP offers Cary Oil a unique opportunity to extend to our independent retail customers a trend-setting and nationally recognized fuel brand image, coupled with a compelling credit card processing offer."
"With its longstanding reputation among performance enthusiasts, VP also offers excellent opportunities to grow sales through its fuel and automotive products. The addition of the VP Racing Fuels brand is a welcome addition to our family of brands," he added.
"We are absolutely thrilled to welcome Cary Oil to the VP Racing Fuels family, as this new partnership represents a quantum leap in the potential growth of our branding program," said Alan Cerwick, president of VP Racing Fuels. "Mark and his team at Cary Oil are aggressive, growth oriented marketers who see the coming changes in the fuel industry and understand the importance of partnering with an organization like VP Racing Fuels and our game changing brand program. Cary Oil's buy-in validates the strength of the VP brand and our ability to deliver the biggest competitive advantage to date."
Cary Oil was founded in 1959 with a plan to be a provider of home heating oil. Beginning as a single tankwagon operation in Cary, N.C., it has expanded into a national leader in refined fuel distribution. In the decades since, the company has grown as a distributor of wholesale fuels covering 18 states from Pennsylvania to New Mexico. Adding branded motor fuel marketing to its product slate beginning in the 1970s, Cary Oil now serves nearly 500 branded outlets representing 12 major brands..
San Antonio, Texas-based VP Racing Fuels is best known as a leader in race fuel technology, fueling champions in virtually every form of motorsports on land, sea and air since 1975. VP is the Official Racing Fuel of NHRA Championship Drag Racing, American Le Mans, World of Outlaws Sprint Cars and Late Model Series and Rally America, among more than 60 VP-sponsored series and sanctioning bodies.
In addition to racing fuels, VP's product line includes VP Small Engine Fuels, formulated specifically for 2-cycle and 4-cycle portable gas-powered equipment and VP PowerMaster hobby fuels for radio-controlled (R/C) Racing.