NEW HOPE, Pa. -- Spirit Petroleum announced late last week the branding of its first site in Kentucky. Station owner and A&M Oil Co. president Mark Stout is converting his site in Taylorsville to the Spirit brand in mid-August. The station is licensed through A&M Oil Co., a distributor of fuels and petroleum products operating throughout central Kentucky.
"We're thrilled to welcome A&M Oil Co. to the Spirit family," said Vera Haskins, president of Spirit Petroleum. "Our entry into the Bluegrass State is proof positive that the Spirit brand works for marketers [image-nocss] from coast to coast."
Stout enumerated the benefits of going with the Spirit brand at this site: "We had a real need for a brand that didn't bring with it the requirements and obligations of a major brand. Several major refiner brands have exited this area and the rest have become pretty particular about the strings attached to doing business. We definitely wanted some type of brand at this location, but didn't like the idea of being overburdened with costs and requirements. Spirit's low branding fees were a real plus for us, and we appreciate the flexibility of going with this brand."
Spirit is a nationally recognized petroleum brand managed by marketers and owned by the nonprofit Petroleum Marketers Association of America (PMAA). Spirit is committed to redefining independence for the American petroleum marketer, it said. Spirit's minimal requirements, affordable fees and flexible business solutions give businesses of all sizes the control they need to compete aggressively in today's tough environment, it added. Spirit offers a sophisticated, patriotic brand image that inspires loyalty and confidence in consumers nationwide.
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