NEW YORK –Millennials are increasingly shopping online. Thirty-nine percent of this age group were interested in shopping entirely online in 2018, an increase of nearly 10% from 2017, according to the 2019 Millennial Shopping Report, conducted by CouponFollow, an online couponing platform that helps shoppers save money.
New York-based CouponFollow surveyed more than 1,000 U.S. millennials—53% males and 47% females—between the ages of 22 and 37 who have an annual household income of up to $200,000. The report highlights how millennials’ shopping behaviors affect the evolution of commerce and the future of retail.
"Millennials have officially grown up, and so have their shopping and spending habits," said Marc Mezzacca, CEO of CouponFollow. "As millennials move toward a fully digital shopping experience, online retailers—like Amazon—have a tremendous opportunity to further increase their market share by prioritizing speed, convenience and savings across each touchpoint of the consumer journey."
Here are four highlights from the report …