General Merchandise/HBC

7-Eleven Rolls Out New Branded Fashions

Collaboration with Forever 21 intended to evoke lifestyle memories
Photograph courtesy of 7-Eleven

IRVING, Texas — 7-Eleven Inc. has teamed up with Forever 21 to create some Slurpee and Big Gulp apparel.

After teasing the exclusive 7-Eleven merchandise on social media July 11(“7-Eleven Day”), Forever 21 debuted the #F21X7ELEVEN collection on the Forever 21 app and at

"For over 90 years, 7-Eleven has been an integral part of American life," said Joanna Choo, Forever 21’s global creative director. "It is a modern breathing brand, but also a nostalgic phenomenon for many. Forever 21 echoes this mindset by presenting a ‘collab’ for its customers that pays homage to everyone's favorite memory of being out, but staying close to home, heading out for a quick snack run with friends and finding comfort in the little things. During this time, it makes sense to create a capsule that's about being cozy but stylish. Both of our brands play a big part in day to day lifestyle, then and now."

Forever 21 is promoting the 7-Eleven collection on Instagram and TikTok with a dance challenge, polls, games and sweepstakes for fun, giveaways and a chance to win $100 worth of #F21X7ELEVEN merchandise.

An exclusive Slurpee AR hologram can be found in the Forever 21 app, where fans can click the link, snap a pic (with hip-hop dancer and IG phenomenon Natalie Bebko @nat_bat), tag @forever21 and @7eleven and share.

The 16-piece capsule includes multiple ways to make a Big Gulp statement with cropped and regular t-shirts, hoodies and fleece. The collection features nostalgic renditions of the convenience-store retailer's most iconic logos on backgrounds of tie-dyed colors, pastels, brights and whites. Retail prices range from $15 to $35.

"When 2020 turned everyone's summer plans on its head, including our free Slurpee drink birthday celebration, we were thrilled to add some sizzle to the summer through our collaboration with Forever 21," said 7-Eleven Chief Marketing Officer and Senior Vice President Marissa Jarratt. "Now, fans can sport their favorite F21-styled 7-Eleven looks when going out for a physically distanced Slurpee drink run or while simply hanging at home awaiting their 7-Eleven faves via 7NOW delivery."

Fans can enter to win $100 worth of #F21X7ELEVEN merchandise by following @forever21 and @7eleven; spot the difference between the two photos on each page and leave a comment in the comment section with what that difference is; and tag two friends + #f21sweepstakes. The winner will be announced on Monday, August 17.

The F21X7ELEVEN collection is available online only, not at 7-Eleven or Forever 21 stores.

Los Angeles-based Forever 21 is part of Simon Property Group, Brookfield Property Group and Authentic Brands Group, with a global retail footprint in more than 100,000 points of sale across the luxury, specialty, department store, mid-tier, mass and e-commerce channels.

Irving, Texas, 7–Eleven operates, franchises and licenses more than 71,100 stores in 17 countries, including 11,800 in North America and more than 9,300 in the United States.

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