General Merchandise/HBC

Circle K Debuts Exclusive DC HeroStix Collectibles

Figurines available free with fuel purchase in select markets
circle K herostix
Photograph courtesy of Circle K

CHARLOTTE, N.C. — Circle K is giving comic book and superhero fans another reason to stop at its convenience stores with the launch of an exclusive collection of DC Comics HeroStix.

Featuring a lineup of 24 DC heroes—including Superman, Batman, Wonder Woman, Aquaman and The Flash—as well as villains and symbols, the HeroStix collectibles are only available at participating Circle K stores in 20 states.

“At Circle K, we love surprising and delighting our customers with fun exclusive offers that feed their passions and provide new reasons to make Circle K part of their daily routines,” said Melissa Lessard, the Charlotte, N.C.-based head of North American marketing at Circle K. “With last week’s premiere of The Batman, what better way to celebrate the iconic heroes of DC Comics than with HeroStix from Circle K?”

HeroStix have a suction-cup base that allow them to stick to multiple flat surfaces, like dashboards, windowsills or display shelves. Each HeroStix collectible comes individually packaged, with the character remaining a mystery until unwrapped.

Circle K is giving away one free HeroStix collectible with every purchase of eight gallons of fuel or $10 of merchandise, while supplies last, starting March 9. HeroStix can also be purchased for cents individually. To encourage fans to collect all 24, Circle K is also selling a collectible album to display the HeroStix for $4.99.

HeroStix collectibles and the collectible display album are exclusively available at Circle K stores in the following 20 states: Alabama, Arizona, Arkansas, Connecticut, Delaware, northern Florida and the panhandle, southern Georgia, Louisiana, Maine, Maryland, Massachusetts, Mississippi, Nevada, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Vermont and West Virginia.

  • Couche-Tard is No. 2 on CSP’s 2022 Top 40 Update to the 2021 Top 202 ranking of U.S. c-store chains by store count. Watch for the full 2022 Top 202 ranking in the June issue of CSP magazine.

Laval, Quebec-based Couche-Tard’s 26-country global network includes approximately 9,300 c-stores in North America, with more than 7,100 in the United States under the Circle K and Holiday Stationstores banners in 48 states, and approximately 2,100 in Canada under the Circle K, Mac’s and Couche-Tard banners. It has a worldwide total network of approximately 14,200 stores.

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content

Snacks & Candy

Convenience-Store Shoppers Are Sweet on Private-Label Candy

How 7-Eleven, Love’s are jumping on confection trends


How to Make the C-Store the Hero for Retail Media Success

Here’s what motivates consumers when it comes to in-store and digital advertising

Mergers & Acquisitions

Soft Landing Now, But If Anyone Is Happy, Please Stand Up to Be Seen

Addressing the economic elephants in the room and their impact on M&A


More from our partners