Chick-fil-A reflects the quick-service restaurant industry’s heightened focus on the breakfast daypart. Several years ago, the chicken chain partnered with Thrive Farmers Coffee to launch sustainably sourced hot and iced coffees to all of its units. Two years ago, it launched cold-brew iced coffee in original and vanilla flavors, and last year, it offered a limited-time Frosted Coffee—cold-brew iced coffee combined with Icedream soft-serve ice cream—for the spring and summer seasons.