August 2015 was a big month for Sheetz. It’s when the c-store chain (which increasingly acts more like a restaurant-retail hybrid that happens to sell gas) launched its new Sheetz Bros. coffee program. While countless flavors and customization options are available, the brand focused its messaging around the quality of the bean. The coffee bar features four signature blends—Breakfast, Classic, Sumatra and French—served in an environmentally friendly cup. Coffee drinks are ordered via touchscreen and prepared to order by baristas. Sheetz used National Coffee Day last year to launch a cold-brew coffee offering at all of its stores.