With more than 500 stores stretching along the East Coast, Cumberland Farms uses its coffee program as a promotional tool. It regularly offers coupons and Free Coffee Fridays in order to encourage repeat coffee visits among its customer base. It boasts that its coffee’s 99-cent price tag has “been that way since 2008.” Last spring, the chain added a Farmhouse Bold iced coffee to its lineup, which already featured a Farmhouse Blend in hot and iced varieties. The chain also offers customizable flavor shots for its coffee, which often include limited-time seasonal flavors such as caramel apple.
Consumers Reporting “Very Good” Coffee Quality: 55.1%