Taking a hint from pacesetter Starbucks, Wawa is now offering a premium line of coffee, called Wawa Reserve. Besides its seven standard blends, Wawa Reserve highlights specialty-grade beans that make up just 3% of the world’s coffee. A card detailing the coffee’s origin and tasting notes accompanies these rare coffees. The Wawa, Pa.-based chain often releases seasonal LTOs, such as the Berry Be Mine specialty drinks, which dressed up the brand’s ice macchiato and frozen cappuccino with raspberry syrup, chocolate sauce and heart sprinkles for Valentine’s Day. Customers often flock to the convenience store for its recurring free or $1 coffee deals.
Consumers reporting “very good” coffee quality: 53.3%