Krispy Kreme markets its rich brewed coffee for more serious java drinkers, compared to its smooth blend that is “easy to love.” The doughnut chain also serves about 25 hot, iced and frozen specialty coffee drinks. This fall, the Winston-Salem, N.C.-based chain offered fans a doughnut-coffee mashup. The limited-time offer slathered the chain’s Original Glazed doughnut recipe with a coffee-flavored glaze. As a permanent menu addition, Krispy Kreme released a doughnut-flavored coffee.
Consumers reporting “very good” coffee quality: 51.7%