In 2014, La Crosse, Wis.-based Kwik Trip rolled out its Karuba Gold coffee offering. The c-store chain’s touchscreen beverage machines feature customizable Americanos, lattes, iced lattes, macchiatos, cappuccinos, mochas and iced mochas. Last May, the retailer expanded its partnership with the Green Bay Packers. Karuba is the official coffee of the National Football League team and Lambeau Field in Green Bay, Wis.