In the past year, 55-year-old Tim Hortons has rolled out several initiatives to create a more contemporary experience for coffee consumers. Last spring, the coffee chain rolled out a new prototype. The “Welcome Image” design seeks to provide a more modern feel with communal tables and commissioned art representing the chain’s heritage.

In March, Tim Hortons launched its new loyalty program in Canada. Guests who participate in the mobile app rewards program can earn a free coffee, tea or baked good after seven visits.

Several years after McDonald’s rolled out its all-day breakfast, the Oakville, Canada-based quick-service chain shifted to Breakfast Anytime last August.