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Indie Innovators

Indie Innovators

Bright Stars

They might lack deep pockets, but independent convenience retailers have one built-in advantage over large, well-capitalized chains: They can make decisions more nimbly and with less red tape, executi...

Indie Innovators

JARED SCHEELER

“It’s important to develop professional relationships with your city councils as well as zoning committees. At the same time, it’s great to get involved in supporting events and orga...

“We want customers to find their daily essentials without sacrificing quality for convenience. I recommend that retailers always keep their eye out for new and unique items to add, and customers might...

“Create a shopping experience space that resonates with your neighborhood. A beautiful space designed specifically with your customers and community in mind makes them feel comfortable and want to sta...

“To retain customers, we have to learn their habits and develop one-on-one relationships. But this can’t happen without first building fortified relationships with employee team members. T...

“Our team’s goal has always been to make clean eating and drinking accessible to locals, so when we see or hear about a trending item, we try our best to start a conversation about incorporating it. T...

“In terms of planning events, I recommend two things: When selling an idea and putting it into action, keep your talking points simple and succinct—the who, what, where, why and when of the event. Thi...

“When we founded the American Petroleum and Convenience Store Association (a coalition of California independent operators), we realized the need to make a difference for the small guy to thrive. Reta...

“A healthy convenience store has a range of snacks and staples for all budgets that allow choice from mostly natural to very organic—with taste at the forefront. Ask omnivores, vegans, chi...

“We worked on developing a mobile app to support our growing online delivery service with students at the University of Wisconsin-Parkside. We kept it a local investment so not only is it more a...

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