GSTV Expands Executive and Sales Teams
New hires bring experience from range of industries
BIRMINGHAM, Mich. -- Gas Station TV (GSTV), a leading video network at the pump, has announced a significant expansion of its executive and sales leadership.
David Karp joins the management team at GSTV as executive vice president of business development and general counsel. He brings extensive experience in programming and brand development from Discovery Networks. Karp has also produced programming and consulted on digital strategies for a wide range of media companies including Disney, Hanley Wood and Carbon Media. Most recently, he served as head of business development and general counsel at SnagFilms Inc. where he directed strategy, acquisition and distribution of content across all digital platforms and devices.
Steve Sapp has been named senior vice president for GSTV East Coast sales. Previously he was vice president of national sales for Screenvision, where he employed digital media, social extensions, on-screen marketing, apps and interactive gaming to connect brands with moviegoers. Sapp most recently served as director of sales for adMarketplace search network.
Bill Waldman joins GSTV as senior vice president of Midwest and West Coast sales. His 17 years of experience in marketing, advertising and sales include his recent work as automotive account director for Weather.com, where he was responsible for all cross-platform solutions with General Motors and the Chrysler Group. He also held the positions of Cadillac and Chevy advertising manager for GM.
Christopher Palumbo will now also serve as GSTV's head of "out of home," adding to his responsibilities of his current position as vice president of sales.
"David, Steve and Bill bring tremendous experience in a range of industries to GSTV," said CEO David Leider. "Together, they make GSTV an even more formidable force in the media industry as they help lead our rapid expansion."
GSTV reaches 50 million monthly viewers, with advertising that can be targeted hyper-locally to each gas station. GSTV is a market leader with televisions in more than 2,600 gas stations across 42 states. Its programming runs on pumps in more than 150 metropolitan areas, including all of the top 50 designated market areas (DMAs).
"Brand marketers understand the value of reaching and persuading consumers when they are on their way to shop, and the most successful way to achieve that goal is through GSTV," Leider said. "On the same day they fuel up, 62% of GSTV viewers head to retail stores. Our expanded business development and sales teams will help marketers reach ever-larger audiences at this key point in the sales cycle as GSTV's growth continues to accelerate."
Birmingham, Mich.-based GSTV, a Rockbridge Growth Equity company, offers exclusive content from ESPN, CNN's Headline News and Buzz Today, Bloomberg TV and AccuWeather engages consumers and drives them to action on behalf of advertisers and gas retailers.