Snacks & Candy

All Campfired Up Over Newest Oreo Flavor

Nabisco comes out with some more limited-edition snacks

DEERFIELD, Ill. – Mondelez International Inc.’s Nabisco brand has launched Oreo’s newest limited-edition cookie variety, S’mores, the snack maker confirmed for CSP Daily News.

S'Mores Oreos S'Moreos Mondelez Nabisco (CSP Daily News / Convenience Stores / Gas Stations)

Inspired by the longtime campfire treat, the new flavor, which some have dubbed "S'Moreos," includes a graham cracker-flavored cookie with a chocolate-marshmallow creme filling.

“Think s'mores that have been sitting out overnight,” said a Los Angeles Times report. “Still good, just cold.”

The variety hits shelves nationwide starting May 22. The suggest retail price (SPR) is $4.49.

Consumers can get in on the action before the variety hits shelves, the company said.

“To make the unofficial start to summer even sweeter, OREO has teamed up with Zipcar to deliver a taste of S’mores OREO cookies to select road trippers headed into one of the biggest travel weekends of the year. Whether heading out of town for the weekend or sneaking away on a day trip, some lucky Zipsters who have made a reservation will find a surprise pack of S’mores Oreo cookies in the passenger seat of select rentals on May 21 and 22.”

The company also recently introduced Red Velvet Oreos, also for a limited time.

Deerfield, Ill.-based Mondelez International is a global snack company, a world leader in chocolate, biscuits, gum, candy, coffee and powdered beverages, with billion-dollar brands such as Cadbury, Cadbury Dairy Milk and Milka chocolate, Jacobs coffee, LU, Nabisco and Oreo biscuits, Tang powdered beverages and Trident gum.

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