Snacks & Candy

Cheez-It Opens The Cheez-In Diner

Pop-up attraction features cheesy road-trip fare, snacks, merchandise, more
Photographs courtesy of Kellanova

Ahead of summer road trip season, snack maker Kellanova has opened The Cheez-In Diner, located two hours outside of New York City in Woodstock, New York, in the Catskill Mountains. The pop-up attraction is open May 20 through May 26.

Last year, from June 5 to June 11, the company opened The Cheez-It Stop in Joshua Tree, California.

“We saw just how far our adventure-seeking Cheez-It fans would go … last year, making the drive to our Joshua Tree Cheez-It Stop outpost,” said Cara Tragseiler, senior brand director for Cheez-It. “So many fans have been suggesting where we should bring the Cheez-It fun next, and we knew we needed to go the extra mile—literally—to do it again. That’s why this year we headed East, packing this one-of-a-kind roadside experience with even more ways to enjoy our iconic crackers, solidifying our spot as fans’ go-to snack nationwide.”

The diner’s menu includes:

  • Deluxe Cheez-It Milkshake: A creamy vanilla shake blended with Cheez-It crackers, a caramel and crushed Cheez-It cracker rim and topped with whipped cream, sprinkles and chocolate sauce, garnished with a chocolate-dipped Cheez-It cracker.
  • The Extra Cheezburger: A pimento Cheez-It smashburger topped with lettuce, pickles and an Extra Big Cheez-It cracker.
  • The Big Grilled Cheez: A cracker-coated Texas toast filled with cheezy pimento and surrounded by a crunchy Cheez-It cracker crust.
  • Cheezy Chicky Tendies: Chicken tenders breaded in Original Cheez-It crackers, with Hot & Spicy Seasoning and hot honey or Hidden Valley Cheezy Ranch.
  • Mac & Cheez-It: Pasta baked in a creamy White Cheddar Cheez-It cracker sauce with a crunchy White Cheddar Cheez-It cracker crumble on top.
  • Cheez-It Fries: Crispy fries tossed in ground Cheez-It crackers. Choose from Original, White Cheddar or Hot & Spicy seasoning and a melted pimento cheez sauce.
  • Cheez-It Biscu-it: Layers of Cheez-It crackers make up this biscuit, buttered with honey butter and drizzled with hot honey.:
  • Sweet-N-Salty Cheezcake: A creamy cheesecake dessert with a Cheez-It cracker pie crust topped with caramel and Extra Big Cheez-It crackers.

cheez-it cheez-in dinnerCheez-It fans looking to keep the experience going or get a taste of the Cheez-In Diner at home can check out the diner-inspired recipes on Instagram, TikTok and at

The diner also features a Cheez-It Jukebox, which accepts Cheez-It crackers instead of coins to play from its catalogue of retro records. The Instagram-worthy retro decor includes walls packed with vintage Cheez-It memorabilia, iconic ’60s music scene nods and a vintage Cheez-It convertible parked outside.

It also offers a free Cheez-It Taste-It Station dispensing a wide selection of rare and fan-favorite flavors so visitors can mix and match their own blend of crackers.

The diner also sells exclusive retro Cheez-In Diner merchandise, including a variety of t-shirts, hats, coffee mugs and collectibles like stickers, postcards and more. Cheez-In Diner-specific items can only be purchased on site.

Chicago-based Kellanova is a leader in global snacking, international cereal and noodles and North America frozen foods Brands include Pringles, Cheez-It, Pop-Tarts, Kellogg’s Rice Krispies Treats, RXBAR, Eggo, MorningStar Farms, Special K, Coco Pops and more. It has 2023 net sales of $13 billion.  

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