HERSHEY, Pa. The Hershey's Kisses brand commemorated its 100th anniversary earlier this month with a celebration in Hershey, Pa. The Hershey Co. unveiled The World's Largest Hershey's Kisses Chocolate at a birthday event hosted at Hershey's Chocolate World Attraction in Hershey.
Complete with a seven-foot-long plume and 16,460-feet of foil wrapping, The World's Largest Hershey's Kisses Chocolate weighed in at 30,540 pounds and was certified by Guinness World Records as The World's Largest Piece of Chocolate.
Michele Buck, senior [image-nocss] vice president and chief U.S. marketing officer (pictured, right, with Jane Boatfield, adjudicator, Guinness World Records), said, Our tribute honors the iconic brand and continues the magic of our yearlong Kiss Someone celebration, a consumer promotion offering consumers the chance to win a share of $100 million.
The World's Largest Hershey's Kisses Chocolate took nine days to construct and stands 12 feet tall. Consumers can see the making of the commemorative Hershey's Kisses Chocolate at www.kisssomeone.com.
Hershey's Kisses Chocolates were first introduced on July 7, 1907, at a time when each chocolate piece was wrapped by hand. Today, the Hershey's Kisses line features a variety of flavors including Hershey's Kisses with almonds, Hershey's Kisses filled with caramel, Hershey's Kisses Special Dark chocolate, Hershey's Kisses chocolate truffle, Hershey's Kisses filled with peanut butter, Hershey's Kisses filled with cherry cordial creme, Hershey's Hugs and Hershey's Mini Kisses Cookies. Hershey's Kisses also are available in limited-edition varieties throughout the year.
Hershey is the largest North American manufacturer of chocolate and sugar confectionery products. With revenues of nearly $5 billion and more than 13,000 employees worldwide, it markets such brands as Hershey's, Reese's, Hershey's Kisses and Ice Breakers. Hershey is a leader in the fast-growing dark and premium chocolate segment, with such brands as Hershey's Special Dark, Hershey's Extra Dark and Cacao Reserve by Hershey's.
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