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Snacks & Candy

Kellogg’s to Launch Pop-Tarts Pretzel

Snack combines chocolate, cinnamon sugar flavors with salty pretzel crust
Kellogg's Pop Tarts
Photograph courtesy of Kellogg Co.

BATTLE CREEK, Mich. — A new Pop-Tarts snack combines two classic flavors: salty and sweet.

Pop-Tarts Pretzel, which will be available nationwide in January, will come in Chocolate and Cinnamon Sugar flavors. The treat is covered in a salty pretzel crust.

In convenience stores, Pop-Tarts Pretzel will be available for a suggested retail price of $1.09 for single-serve, two-count pouches. The snack will be available in a 48-count shipper display or a 72-count case for c-stores.

“Pop-Tarts Pretzel is the first time we have altered the classic crust and have created one that is pretzel-inspired with a flake salt topping,” said Ami O'Keefe, senior commercial strategy manager for convenience for Kellogg Co. “We created Pop-Tarts Pretzel because, while it can be enjoyed in the morning, it is also a sweet and savory snack that can be enjoyed throughout the day.”

The snack was shown at this year's NACS Show in Atlanta, along with other innovations from Kellogg’s including Rice Krispies Treats Dunk’d. The classic crispy marshmallow squares are covered in a creamy coating that comes in Chocolatey and Cookies ‘N’ Creme flavors.   

Kellogg's, Battle Creek, Mich., sells products in more than 180 countries. With nearly $13.5 billion in sales in 2018, it produces a variety of cereal, snack and convenience brands, including Special K, Pringles, Kellogg's Frosted Flakes, Pop-Tarts and Kellogg's Corn Flakes.

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