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Snacks & Candy

Kwik Trip Launches Chip Version of Its Flagship Doughnuts

Glazers Chips are available at all locations for a limited time
Photograph courtesy of Kwik Trip

LA CROSSE, Wis. — Convenience-store retailer Kwik Trip Inc. has debuted Glazers Chips—potato chips that mimic the brand’s Glazers Donuts—in all 642 stores in Iowa, Minnesota and Wisconsin, a representative from the company told CSP Daily News.

The sweet-flavored chips are the latest addition to Kwik Trip’s private-label snack line, Urge. Kwik Trip originally posted the idea of Glazers Chips on social media for April Fools' Day in 2016, and what started as a joke turned into reality after the company conducted a taste-testing trial. Glazers Chips are now available for a limited time, while supplies last, the company said.

“We’ll be shipping out more inventory over the next couple of weeks, but we only have limited quantities available,” a representative from the company said. “We can’t say for sure how long guests can expect to see [Glazers Chips] around.”

Glazers Donuts, which originated in 2003, are one of Kwik Trip’s house-baked items. Others include sliced and wrapped bread and muffins. All of Kwik Trip’s baked goods are made fresh daily at the company’s bakery facilities in La Crosse, Wis.

Kwik Trip, based in La Crosse, is a family-owned convenience-store chain operating more than 600 locations in Wisconsin and Minnesota under the Kwik Trip banner and Iowa under the Kwik Star banner. The retailer ranks No. 13 in CSP’sTop 202 rankingof the largest c-store chains in the United States.

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