Snacks & Candy

Mondelez Launches New Sour Patch Kids Varieties

Fire and Freeze flavors produce heating and cooling sensations

DEERFIELD, Ill. -- Mondelez International Inc. has revealed the newest additions to its Sour Patch Kids lineup: Sour Patch Kids Fire and Sour Patch Kids Freeze. Both are available to retailers now with a suggested retail price of $2.49 for a 7.2-ounce pack.

Sour Patch Kids Fire produces a heating sensation. Each package contains four fruit-based flavors: Angry Watermelon, Berry Blaze, Apple Fever and Tropical Flame.

Its counterpart, the Sour Patch Kids Freeze, provides a cooling sensation and each package contains four lemonade-based flavors: Strawberry Lemonade, Cherry Lime Lemonade, Blue Raspberry Lemonade and original Lemonade.

The launch continues a busy 2018 for Mondelez’s Sour Patch Kids. In January, 7-Eleven Inc. resurrected the Sour Patch Watermelon Slurpee—the top-selling Slurpee LTO in history—as a flavor variety on its Slurpee machine. Later that month, Yoplait Go-Gurt launched two Sour Patch Kids flavors, Redberry and Blue Raspberry, in the yogurt company’s first flavor collaboration. And in April, snacking company J&J Snacking Foods Corp. debuted Sour Patch Flavored Ice Pops in Blue Raspberry, Lemon, Lime, Orange and Redberry variations.

Deerfield, Ill.-based Mondelez is a global snacking company operating in 160 countries with approximately $26 billion in net revenue in 2017. The company manufactures biscuits, chocolate, gum, candy and powdered beverages. Besides Sour Patch Kids, its products include belVita, Chips Ahoy, Oreo, Nabisco, Cadbury, Jacobs coffee, Tang powdered beverages and Trident gum.

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