BOSTON -- Mondelez International revealed a new long-term strategy to generate sustainable shareholder value, including multiple initiatives to bolster its snacking division, during an investor meeting Sept. 7 in Boston.
Some of these snacking initiatives include:
- Crafting a holistic view of consumer snacking behaviors to sharpen brand positioning in clear demand spaces.
- Brand extension into new markets and snacking adjacencies.
- Leveraging partnerships and M&A to expand into new markets and snacking adjacencies.
Through its new tagline, “Snacking Made Right,” Mondelez aims to provide “the right snack, for the right moment, made the right way.” This includes offering an array of snacks that feature sustainably sourced ingredients, according to the company.
“With strong leadership in our categories, an unparalleled portfolio of global and local brands and a solid footprint in fast-growing markets, we are uniquely positioned to lead the future of snacking,” said Dirk Van de Put, CEO of Mondelez. “We have developed a clear strategic plan to accelerate our growth and drive attractive total returns centered around three strategic priorities: accelerate consumer-centric growth, drive operational excellence and build a winning growth culture.”
Snacking aside,Mondelez’s new strategy focuses on the improvement of day-to-day operations, such as customer-service capabilities and marketing and sales execution. The company will look to bolster its culture and become an organization that moves with greater speed and agility. In doing so, Mondelez will increase investments in talent and capacity building, transform its current marketing and digital skill sets and increase investments in the e-commerce channel.
“We are confident that our new strategic plan will create sustained long-term shareholder value, by accelerating our top-line growth, continuing to focus on productivity gains and improving our cash-flow generation,” said Luca Zaramella, CFO of Mondelez.
Deerfield, Ill.-based Mondelez International is a leading global snacking company, operating in 160 countries with about $26 billion in net revenue in 2017. The company manufactures biscuits, chocolate, gum, candy and powdered beverages; its products include BelVita, Chips Ahoy, Oreo, Nabisco, Cadbury, Jacobs coffee, Tang powdered beverages and Trident gum.
Photograph courtesy of Mondelez
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