Snacks & Candy

PLB Sports Pulls Roethlisberger's Beef Jerky

Scandal leads to termination of agreement
PITTSBURGH -- A Pittsburgh company that markets food products endorsed by local sports stars has ended its beef jerky sponsorship deal with Steelers quarterback Ben Roethlisberger, reported the Associated Press.

PLB Sports president and CEO Ty Ballou said Roethlisberger is "falling short" of the company's standards after a Georgia prosecutor announced Monday he will not prosecute the quarterback over sexual assault allegations.

The company said in a statement on Tuesday that facts presented at the prosecutor's news conference led to the decision.

"We believe [image-nocss] it is in our best interests to terminate our agreement with Ben at this time," according to a statement from Ballou. "We wish Ben all the best in the future as he faces these challenging issues."

The company sold "Big Ben's Beef Jerky" in bags depicting the quarterback at Pittsburgh area Giant Eagle supermarkets and GetGo convenience stores.

The product was one of the company's top-10 bestselling products, according to the PLB Sports website.

PLB Sports is a food marketing company that specializes in combining high-profile NFL, MLB, NBA, and NHL athletes and their charities with unique and superior quality product lines. Products include beef jerky, cereal, salsa, snack bars, condiments, as well as apparel and other merchandise. Most recognized for the development and launch of Flutie Flakes for Doug Flutie and the Doug Flutie Foundation for Autism, PLB manages every aspect of its sports products from product development and sourcing through retail sales, marketing and public relations.

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