Snacks & Candy

Snyder’s of Hanover Launches 3 Twisted Pretzel Stick Flavors

Product development continues through challenge of pandemic
Photograph courtesy of Snyder's of Hanover

HANOVER, Pa. — Like many, the product development team at Snyder’s of Hanover found it necessary to pivot because of the pandemic, but it didn’t let itself get tied in knots as it created its newest pretzel creations.

Through the challenging year, the Hanover, Pa.-based company developed three Twisted Pretzel Stick flavors to add to its portfolio: Jalapeno Ranch, Sour Cream & Onion and Seasoned.

The work began in March 2020, but the innovation team was sent home soon after,” the company said. “With the pandemic impacting typical methods of work, the project became virtual. From planning to tele-tasting, the team met virtually as a task force team on a daily basis.

The results are the new pretzel sticks that the company production team in Franklin, Wis., was able to manufacturers “quickly, while keeping everyone COVID-19 safe.

  • The Jalapeno Ranch Twisted Pretzel Sticks are slow baked for crunch and taste. They deliver “big, bold flavor with an irresistible combination of spicy Jalapeno and balanced with smooth, creamy Ranch for a perfectly balanced spicy snack.”
  • Sour Cream & Onion Twisted Pretzel Sticks are “light, crispy pretzels baked with big, irresistibly craveable flavor.”
  • Seasoned Twisted Pretzel Sticks “are generously seasoned with a buttery blend of spices including onion, garlic and pepper.”

All three varieties hit store shelves starting in late January, with 12-ounce bags available for an suggested retail price (SRP) of $3.89.

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