Snacks & Candy

Voortman Unveils New Smaller, ‘Poppable’ Cookies

Sugar-free treats available in Vanilla Shortbread and Iced Oatmeal
Voortman Sugar Free Mini Cookies
Photograph courtesy of Voortman Cookies

BURLINGTON, Ontario — Cookie maker Voortman is rolling out two new sugar-free cookie varieties, Vanilla Shortbread and Iced Oatmeal, in smaller, poppable sizes. The new treats will be available beginning in early February at retailers nationwide.

“Our new Voortman Sugar Free Mini Cookies tap into a growing desire among consumers for great-tasting, bite-sized snacks that help them achieve balance between health and indulgence,” said Adam Lisook, general manager of Voortman.

Both varieties of the new mini cookies come in a 5-ounce multiserve resealable pouch, ideal for sharing or eating on the go, according to the company, at a suggested retail price of $3.49.

Voortman Sugar Free Mini Cookies are a permanent addition to the brand’s portfolio.

Burlington, Ontario-based Voortman produces more than 80 varieties of sugar-free and mainline cookies and wafers. Hostess Brands Inc., Kansas City, Mo., acquired Voortman in 2019.

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