PHILADELPHIA —Digital convenience retailer goPuff released its third annual Brand Bowl Report, detailing how customers reacted to some Super Bowl LIV commercials and what fans ordered most during the game.
The delivery service tracked customer orders for products advertised during the big game and how those ads affected goPuff sales in the minutes after the commercials aired. Percent changes are based on orders one hour before compared to orders in the hour after the commercial aired, according to goPuff.
Orders for game-time favorites such as Doritos, Pepsi and Coke peaked early in the day but decreased after their commercials aired, according to goPuff.
Advertisements for Bud Light, Bud Light Seltzer and Michelob did not seem to immediately affect orders on goPuff, and as a category, goPuff saw orders for alcohol products peak earlier in the day.
Philadelphia-based goPuff delivers thousands of products for a flat $1.95 delivery charge and operates from noon to 4:30 a.m., and 24 hours a day in some markets.
Here’s a look at how some snack products fared …