Consumers are looking for snacks that are bolder, spicier, unique and have unexpected flavor combinations and global flavors, according to Packaged Facts. This holds for Bonham, Texas-based Kwik Chek, where Smartt says bigger and more intense flavor innovation in salty snacks grows sales.

Kellogg’s Pringles has ramped up its flavors with options such as Rotisserie Chicken and Parmesan and Roasted Garlic chips. The flavors capitalize on culinary trends, and Kellogg’s recommends eating them together to create chicken parmesan, the Packaged Facts report said.

General Mills is rolling out a new Jalapeno Chili flavor of Chex Mix Max’d this summer. The snack shocks consumers’ senses through both texture and flavor intensity, Gardeck says. Chex Mix is one of the products that Smartt says people have been buying in larger pack sizes amid the coronavirus.