Large pack size is a trend Smartt has seen come out of the COVID-19 crisis. What’s likely driving this is consumers not wanting to make as many stops at a grocery store and potentially expose themselves to the virus, he says.

“It’s more of a shopping occasion than just a ‘stop and get something to eat for that moment’ occasion,” Smartt says.
Representatives of Kellogg’s have recognized the change in pack sizes as well.

“We've seen significant growth on our Pringles standard can and for larger pantry pack items, reflecting people being at home more and a greater need for pantry staples,” Jessica Watson, director of portfolio marketing and snacking, and Shawn Busse, director of R&D at Kellogg's Away From Home, Battle Creek, Mich., told CSP in an email.