Technology/Services

Casey’s Looks to GSP for POP Marketing

Deal includes AccuStore, a survey, app and site-profiling software brand

ANKENY, Iowa — Casey’s General Stores has chosen GSP to manage the production and fulfillment of store-specific point-of-purchase (POP) materials for more than 2,100 Casey’s convenience-store locations across 16 states. 

“This is an exciting time to be a part of Casey’s marketing program,” said Craig Neuhoff, GSP’s new business development director. “With the launch of their new brand platform and the growing complexity of their different campaigns, we’re confident GSP’s AccuStore can help Casey’s tailor their new message and fantastic offering to the specific needs of the many markets they serve.”

“GSP’s deep understanding of our operating model and the flexibility that their AccuStore technology provides, makes them an ideal fit for us,” said Megan Elfers, Casey's vice president of marketing and advertising. “We’re thrilled about Casey’s new brand platform and pleased to have GSP’s support in making it a store-level reality.”

Celebrating more than 40 years of business, GSP is a retail services provider located in Clearwater, Fla., with three regional production facilities in Clearwater; Provo, Utah; and Madison, Wis. By using surveys and a proprietary software system, GSP helps retailers accurately measure and store site data. GSP offers marketing, design services, visual merchandising, food photography, best-in-class graphics and smart POP program management to more than 60,000 retail locations throughout North America. Recent growth led GSP to add AccuStore, a survey, app and site-profiling software brand, and the large-format graphics lab Great Big Pictures, which specializes in fashion retail.

Ankeny, Iowa-based Casey's General Stores is a Fortune 500 company operating more than 2,100 convenience stores in 16 states. Founded more than 50 years ago, Casey’s is No. 4 in CSP’s 2019 Top 202 ranking of c-store chains by number of retail outlets, and the fifth-largest pizza chain in the United States. Customer offerings include pizza, doughnuts, other assorted bakery items and (at select stores) Casey's made-to-order sub sandwiches and salads.

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