Retail technology company ParTech Inc. has rebranded digital engagement software provider Stuzo, which it acquired earlier this year, as PAR Retail. This rebranding reflects a continued commitment to the convenience-store and fuel retail sectors, the company said.
Supporting more than 25,000 retail sites and engaging more than 24 million members nationwide, New Hartford, New York-based PAR Retail’s technology integrates loyalty programs, seamless payments, immersive digital customer experiences, onsite engagement and specialized tobacco loyalty programs. This combination helps convenience-store retailers increase visits, sales and basket sizes, according to the company.
Loyalty programs alone don’t create loyal customers, PAR Retail said. Retailers need to connect with their customers by delivering the right experience, targeted offers and added value when needed. At the heart of PAR Retail’s offering is its Wallet Steering methodology, which delivers personalized offers based on customer purchase behavior across all verticals. This allows retailers to target incremental opportunities, driving higher customer lifetime value and generating a better return on investment (ROI), said the company.
“The rebranding of Stuzo to PAR Retail represents a pivotal moment for our company and the industry,” Savneet Singh, CEO of PAR Technology, said. “This change reflects our commitment to delivering comprehensive, innovative solutions that drive real business outcomes for clients. This new chapter is an exciting step towards continuing to lead the way in convenience and to continue to fuel retail technology.”
PAR, a global restaurant technology company that provides unified commerce solutions for enterprise restaurants, also works with brands including Carl’s Jr., Hardee’s, Arby’s, Subway and other travel stops throughout the United States. More than 70,000 restaurants in more than 110 countries use PAR’s restaurant POS, digital ordering, loyalty and backoffice software solutions.
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