Craig Neuhoff Dies in Surfing Accident

Industry mourns friendly and familiar face
Vycktoria and Craig Neuhoff 2022
Photograph by W. Scott Mitchell

Craig Neuhoff died unexpectedly on Jan. 27 in a surfing accident while on vacation in Costa Rica. Neuhoff was a familiar face in the convenience-store industry, working for in-store marketing firm GSP since 2017 and tobacco fixture company Harbor Industries for four years before that.

Neuhoff was the vice president of new business development at GSP Retail. He had a very strong knowledge of point-of-purchase graphics, displays and store merchandising within the convenience, grocery, specialty and fashion retail verticals. An outgoing presence at industry events, Neuhoff was known for his love of surfing, music and particularly his family.

Since his passing, outpourings of sorrow and remembrance have flooded social media.

"Craig was everyone's friend," wrote Mitch Morrison, Winsight's vice president of retailer relations. "He was a fantastic athlete, passionate skier and surfer, and as stylish and polished as he was on the outside, he was equally nice and considerate on the inside."

"Craig was truly one of a kind. He was an industry brother to many of us, and will leave a huge void in our hearts," wrote Derek Gaskins, chief marketing officer of Yesway.

"Craig was a industry leader and friend to many of us," wrote Kevin Martello, vice president of fountain foodservice convenience retail for Keurig Dr Pepper. "He leaves a huge void, as well as a bigger legacy. His fun nature, overall goodness and love of our industry will never be forgotten. Thoughts and prayers to his family and the GSP family."

Neuhoff lived in Woodstock, Georgia. He is survived by his wife Vycktoria, three children and his parents, stepmother Diane and father Paul, who is chairman of Clearwater, Florida-based GSP.

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