Technology/Services

Enmarket Adopts Mobile Payments

Growing retailer takes first step toward online ordering

SAVANNAH, Ga. -- Enmarket Convenience Stores will introduce the NCR Mobile Payments solution for fuel retailers across its locations in the coming months. The addition of mobile payments is the chain's first step in integrating delivery marketplaces.

The NCR application enables Enmarket to tender payments beyond the store through a cloud-based platform and deliver personalized digital offers to its customers via a mobile app.

NCR’s mobile tool enables mobile payments for a variety of mobile wallets and card schemes and allows targeted digital marketing campaigns. Retailers can integrate the NCR Mobile Payment solution into their existing mobile app, or use capabilities of the solution to build their own app. Compatible payments methods for NCR’s mobile tool include traditional card networks Visa, Mastercard, American Express and Discover, mobile-wallet providers MasterPass, ChasePay and ApplePay, as well as leading automated clearinghouse services.

“We are expanding our footprint rapidly in the region,” said Brett Giesick, president of Enmarket. “To support our growth, we were looking for a payment solution that would enable secure outdoor and indoor payments, while at the same time giving us the flexibility to add additional features such as location finder, promotions and product information—as well as potentially online orders and delivery—to enhance the customer experience and create a new generation of brand loyalists.”

“We are helping retailers provide a new customer experience by integrating payments, loyalty programs and contextual marketing in one solution that appeals to today’s mobile users,” said Steve O’Toole, general manager of convenience and fuel retail solutions for NCR. “Food and convenience item delivery to homes is increasing steadily in the U.S. as consumers are busy and more connected than ever before. Introducing flexible, mobile payment options paves the way for the integration of online ordering capabilities, which has huge growth potential for convenience retailers.”

NCR Corp., based in Duluth, Ga., does business in 180 countries. It enables nearly 700 million transactions daily in the financial, retail, hospitality, travel, telecom and technology industries.

Enmarket, based in Savannah, Ga., operates 123 convenience stores and 14 quick-service restaurants in Georgia. Enmarket is No. 75 on CSP’s 2018 Top 202 ranking of c-store chains by total number of company-owned retail outlets. It recently doubled its presence in the region with the acquisition of 34 E-Z Shop convenience stores in South Carolina and 35 Clyde's Markets in southeast Georgia.

Photograph courtesy of NCR
 

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