Farley Joins Impact 21 as Chief Client Officer

Exec to drive strategies that grow and support the industry
Kevin Farley joins Impact 21
Photograph courtesy of Impact 21

Former GSP Cos. Chief Operating Officer Kevin Farley has joined Impact 21 Group as chief client officer.

Impact 21 is a retail consulting, analytics and services company based in Lexington, Kentucky. Farley will be responsible for driving strategies that grow and support industry and client relations across the specialty retail, convenience and energy channels to meet Impact 21’s planned growth.

Farley brings a depth of knowledge, expertise and success in brand marketing, merchandising strategies and concepts, organizational development, B2B strategic sales, and domestic and international partner alliances, according to Impact 21. Throughout his career, Farley has led the charge for retail innovation and solutions, bridging the gap of brick and mortar and e-commerce by focusing on consumer in-store experience.

Farley will support Impact 21 in leading efforts with clients to deliver a seamless customer experience, streamlining all customer touchpoints through innovation and integration of customer-facing solutions, Impact 21 said.

"Kevin has been a long time, trusted friend in the industry, and we are very excited to have him join us as we continue to expand and position for growth," said Lisa Biggs, Impact 21 president and CEO. "Kevin brings leadership, expertise and strategic relationships to our team and exemplifies what we believe it takes to advance the industry and our clients' objectives."

Farley comes to Impact 21 from GSP Cos., Clearwater, Florida, where he most recently served as the chief operating officer, responsible for the overall day-to-day operations, including the retail accounts team, client success and the Retail Production Divisions. During his 17 years at GSP, Farley fostered strategic partnerships with retailers, suppliers, and service providers to accomplish key strategic goals, scalable growth, and improving overall operations and customer service to clients.

Prior to GSP, Farley worked in the energy sector as regional business director at Telvent/Schneider Electric. He also held senior roles as Telvent's product manager and project engineer and served as manager of international projects for Valmet Automation in Ankara, Turkey.

Farley has played an active role in advancing the convenience industry as a long-standing member and current Supplier Board chair for the National Association of Convenience Stores (NACS). He also serves on the Digital Marketing Advisory Board at the University of South Florida.

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