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Technology/Services

Jiffy Trip Launches Mobile Ordering With Pinnacle

Oklahoma-based chain expands digital capabilities
Photograph: Shutterstock

ENID, Okla. -- The Hammer Williams Co. convenience-store brand Jiffy Trip is enabling mobile ordering for its customers through Pinnacle Corp.’s Affiniti consumer mobile app and Mobile Ordering module.

Jiffy Trip operates 28 c-store locations in central and northwestern Oklahoma and is in the process of building a new concept store that will focus on foodservice. With Pinnacle’s Affiniti, Jiffy Trip will offer a branded mobile app at all locations, which will allow mobile payment, including automated clearing house payment, whether in-store or ordering from home.

“As we move forward in our mobile engagement transition, Pinnacle's Affiniti solution will continue to be our go-to for enhancement and collaboration,” said Mark Holloway, chief information officer for Enid, Okla.-based Hammer Williams Co.

The Oklahoma c-store chain has not been idle as frictionless checkout and mobile ordering continue to gain traction in the c-store industry. Jiffy Trip announced plans to integrate mobile-based Skip Checkout in a phased rollout, starting with four stores, with plans to eventually expand the frictionless system to all 28 units.

"Jiffy Trip has been an excellent company to work with, bringing many ideas and concepts to our mobile and foodservice technology solution strategy," said Melissa Fox Hadley, vice president of marketing and innovation for Pinnacle.

The Pinnacle Corp., based in Arlington, Texas, provides point-of-sale, loyalty and corporate and consumer-facing cloud mobile technology to the convenience-store industry.

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