Technology/Services

Love’s Unlocks Cash-Back Offers With Upside

Deal brings app to more than 300 stores
gas station cash back offer
Photograph courtesy of Love's Travel Stops & Country Stores

OKLAHOMA CITY — Love’s Travel Stops is making Upside available to customers at nearly 300 locations across the country. Upside identifies nearby users and drives them to participating locations using personalized cash-back offers delivered through its mobile app.

“We’ll continue to look for new opportunities to provide good value and competitive prices to customers,” said Francie Koop, senior manager of customer and brand strategy for Love’s.

Upside’s incentives allow merchants, including gas stations and convenience stores, a way to provide cash-back offers. By leveraging Upside’s app and partner apps to reach more than 30 million consumers, participating retailers put spare capacity to use without increasing their operating costs.

“Upside enables merchants to reach new customers and drive attributable volume proven to be incremental and profitable for their business,” said Kevin Hart, Upside's senior vice president of fuel. “We are proud to include Love’s as an option for our users.”

Washington, D.C.-based Upside works with more than 50,000 nationwide gas stations, c-stores, grocery stores and restaurants to help merchants reach new customers and convert them into habitual buyers. 

‍Upside is a retail technology company on a mission to help communities thrive. Its technology has helped millions of people get more purchasing power on the things they need, and tens of thousands of brick-and-mortar businesses earn measurable profit, it said. Billions of dollars in commerce runs through the Upside platform every year, and that value goes directly back to retailers, the consumers they serve and towards sustainability initiatives, it said.

Founded in 1964 with headquarters in Oklahoma City, Loves Travel Stops & Country Stores remains family-owned and operated. Love’s provides professional truck drivers and motorists with 24-hour access to gasoline, diesel fuel, coffee, restaurant offerings and more. With more than 590 locations, Love's is now in 42 states.

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