RaceTrac Implements New Tech for Security, Optimized Performance

The goal is to ‘offer a frictionless experience during every visit’
Photograph: Shutterstock

RaceTrac is collaborating with Hewlett Packard Enterprise (HPE), a technology solutions company, to optimize self-pumping gas stations, credit card and payment processing and a customer loyalty platform, implementing HPE ProLiant servers in more than 800 RaceTrac stores to deliver reliability and security.

The Atlanta-based convenience-store chain will also apply HPE compute and storage technology to improve overall store management programs such as camera surveillance, employee digital timecards to clock-in and clock-out, daily accounting summaries, staff scheduling and inventory order placements.

“The average time spent by a RaceTrac customer is approximately two and a half minutes, and our goal is to offer a frictionless experience during every visit,” said Tyler Grubbs, executive director of store systems and technologies at RaceTrac. “We chose HPE because they entered the trenches with our IT team to understand our needs and how to support our organization’s mission. In addition to making our customers’ experience simpler and more enjoyable, the new compute environment will enable us with capabilities to harness the power of data to make better business decisions.”

Additionally, RaceTrac relies on HPE Alletra Storage, a cloud-native data infrastructure, to improve ease of use and increase operational efficiency. The upgrade boosts RaceTrac’s storage capacity and simplifies its data management, according to the company.

  • RaceTrac is No. 15 on CSP’s 2023 Top 202 ranking of convenience store chains by store count.

HPE and RaceTrac are exploring future use cases to improve other areas such as increasing fraud prevention and detection with video surveillance and analytics, and real-time inventory tracking using computer vision.

“HPE compute and storage solutions provide retailers a unique foundation to fuel seamless customer experiences and optimized operations,” said Neil MacDonald, executive vice president and general manager of compute at HPE. “RaceTrac is a powerful example of a retail organization embracing data-first modernization to power new applications and drive better business outcomes. We had the pleasure of teaming up with RaceTrac to support them on this journey to unlock greater value for their customers and boost competitiveness.”

Hewlett Packard Enterprise, Spring, Texas, offers cloud services, compute, high performance computing and AI, intelligent edge, software and storage.

Want to learn more about the technology category? Check out our event CRU in Nashville Feb. 28-March 1, 2024. Sponsors can gain 15 one-to-one meetings with qualified retailers.

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content

Snacks & Candy

Convenience-Store Shoppers Are Sweet on Private-Label Candy

How 7-Eleven, Love’s are jumping on confection trends


How to Make the C-Store the Hero for Retail Media Success

Here’s what motivates consumers when it comes to in-store and digital advertising

Mergers & Acquisitions

Soft Landing Now, But If Anyone Is Happy, Please Stand Up to Be Seen

Addressing the economic elephants in the room and their impact on M&A


More from our partners