Technology/Services

Speedway and Cardtronics Brand ATMs as Fifth Third Bank

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ENON, Ohio -- Speedway convenience stores in Ohio, Indiana and Kentucky will brand more than 800 Cardtronics ATMs as Fifth Third Bank devices.

“Fifth Third understands that our customers don’t want to pay to access their own money. Now when our customers walk into Speedway convenience stores in Ohio, Indiana and Kentucky, they will see our Fifth Third-branded ATMs,” said Jim Sutton, director of physical distribution strategy for Fifth Third Bank. “We always want to make banking more convenient for our customers, and Cardtronics’ ATM branding program is one more way to do that.”

The move expands Fifth Third’s branded customer touch points by approximately 480 ATMs in Ohio, 230 in Indiana, and 135 in Kentucky. Cardtronics immediately will begin outfitting its ATMs with Fifth Third branding at those more than 800 Speedway c-store locations. Fifth Third established an ATM services relationship with Cardtronics in 2016 by joining the company’s Allpoint ATM network, which offers cash access at 55,000 ATMs worldwide.

“The introduction of Fifth Third-branded ATMs at select Speedway locations demonstrates the essential nature of convenient cash access as a banking service, and the importance of a bank’s brand being physically present and seen at our premium retail ATM locations,” said Brian Bailey, managing director of North America for Cardtronics.

Enon, Ohio-based Speedway owns and operates approximately 2,740 c-stores in 21 states. Speedway is a wholly owned subsidiary of Marathon Petroleum Corp., Findlay, Ohio. Speedway was No. 3 in CSP's 2017 Top 202 ranking of c-store chains by number of company-operated retail locations.

Fifth Third Bancorp is a diversified financial services company with headquarters in Cincinnati. As of March 31, 2018, the company had $142 billion in assets and operated 1,153 full-service banking centers and 2,459 ATMs with Fifth Third branding in Florida, Georgia, Illinois, Indiana, Kentucky, Michigan, North Carolina, Ohio, Tennessee and West Virginia.

Houston-based Cardtronics provides services to more than 230,000 ATMs in North America, Europe, Asia-Pacific, and Africa.

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