SAN FRANCISCO -- If store websites and social media profiles are the storefront of today, review sites are the new town gossip.
Yelp and similar websites might pose a headache to entrepreneurs, but sometimes they are the only options for consumers looking for honest customer feedback on brick-and-mortar stores. That feedback often comes with more passion and grammatical errors than necessary, but any online seeker of truth who knows what they are doing should be able to see through such irregularities.
Uberall, a location marketing business, recently completed a survey of 1,000 consumers asking where they go when they want to look up store info online.
Read on for the results from Uberall’s surveys and tips on how to handle less-than-stellar reviews …