Tobacco

Premier to Launch New Tobacco-Free Nicotine Pouch NIC-S

Product will come to U.S. through partnership with Enorama Pharma
NIC-S nicotine pouches
Photograph courtesy of Premier Manufacturing Inc.

Premier Manufacturing Inc. is partnering with Enorama Pharma Inc. to launch tobacco-free nicotine pouch NIC-S in the United States.

NIC-S comes in nicotine strengths of 3, 6 and 9 milligrams and flavors like wintergreen, mint, orange, berry, cinnamon and flavor-free.

Premier Manufacturing, a subsidiary of U.S. Tobacco Coop., entered an exclusive distribution agreement with Enorama for U.S. sales of the white snus product. It will be available via Premier’s distribution network throughout the United States in the coming months, the company said on Sept. 8.

“The growth and sales potential in tobacco free nicotine pouch market is growing exponentially,” said Premier Manufacturing Sales Director Steve Lucas. “We wanted to offer our customers and their consumers a broader range of products and NIC-S is a great partner to achieve this.”

Premier will be doing a full marketing campaign to promote NIC-S that will include point-of-sale materials, print and digital ad campaigns, display fixtures and various websites.

Enorama CEO Annette Agerskov said the company looks forward to a long and close collaboration with Premier.

“We are convinced that Premier Manufacturing, its extensive sales organization and a wide contact network will be a valuable partner for Enorama's expansion in the American market,” she said.

Enorama Pharma is a Swedish pharmaceutical company whose goal is to become a leading global supplier of consumer-friendly nicotine replacement products. It plans to develop and sell medicinal chewing gum and non-medicinal tobacco-free nicotine pouches.

U.S. Tobacco Cooperative Inc. is a grower-owned marketing cooperative based in Raleigh, North Carolina. It processes flue-cured tobacco grown by its more than 550 members in Florida, Georgia, South Carolina, North Carolina and Virginia. Its subsidiaries include Premier Manufacturing, U.S. Flue-Cured Tobacco Growers, Franchise Wholesale, Big South Distribution and King Maker Marketing Inc. It sells products under brands like Wildhorse, 1839, Ace, Manitou and more.

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