GLENVIEW, Ill. —Republic Tobacco has rebranded itself as Republic Brands to introduce new product offerings that address the rapidly growing rolling and make-your-own market.
Republic Brands is a leader in natural rolling papers and premium accessories for the make-your-own and roll-your-own markets. Its brands include OCB, JOB, E-Z Wider, Gambler and Premier.
“Consumers appreciate being able to take a moment to enjoy the little things in life, which is what rolling your own is all about,” said newly appointed President and Chief Marketing Officer Paul Marobella. “The historic shift in market dynamics we are now experiencing in the United States and beyond opens valuable growth opportunities and the ability to connect with consumers in new ways.”
Marobella was previously the chairman and CEO of Havas North America, an advertising and communications company. He has experience in guiding growth for large enterprises and brands such as Coca-Cola, Adidas, Jim Beam and more, according to Republic Brands.
“The creation of Republic Brands represents a massive opportunity for our multinational company that has built its reputation as a trusted manufacturer and developer of sustainably sourced products,” said Don Levin, chairman and founder of Republic Brands.
The company will deepen its investments in brand and product lines featuring sustainable materials and pursue partnerships with leading artists, creatives and influencers who share Republic Brands’ ethos, it said.
Glenview, Ill.-based Republic Brands is one of the nation’s largest wholesale distributors of roll-your-own products, pipe tobacco and accessories. It has a vertically integrated supply chain.