2024 Beverage Report: Amid Higher Prices, A Hopeful Toast

2024 Beverage Report: Amid Higher Prices, A Hopeful Toast

Energy Drinks

Standing out as the “star performer” in volume growth and dollar sales is energy—"the need state for energy with consumers is pretty high,” Hemphill said. “In some ways, companies and marketers may ha...

Weigel’s, which started as a dairy, continues to “mitigate the decrease in the overall milk consumption in the country,” Triantafellou said. “For us, it’s been all about flavors to help move units. Ju...

Space is always at a premium in c-stores, but the channel can take advantage of its strengths to counter this challenge by capitalizing on impulse buys and focusing on the best-sellers in each region....

Hemphill cites rapid hydration and powdered options, such as Liquid I.V., as two of the newest trends in sports drinks. Powdered beverages in any category for years experienced soft sales because o...

Products

The excitement in alcohol, both new products and growth, is around beverages like hard seltzers and ready-to-drink cocktails, Hemphill said. “Spirits have been kind of the shining star in beverage ...

Compared with other beverage categories, water is the best value, Hemphill said, though it too was hit by higher prices in 2023, causing volume to soften. “But we continue to see consumer interest,...

The biggest area of focus for companies with carbonated soft drinks today is perhaps flavor innovation. To sustain the sales volume achieved by a new flavor, companies in subsequent years must deve...