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2024 Beverage Report: Amid Higher Prices, A Hopeful Toast

2024 Beverage Report: Amid Higher Prices, A Hopeful Toast

2024 Beverage Report: Amid Higher Prices, A Hopeful Toast

 By Chuck Ulie on Apr. 24, 2024

Retail trends in packaged beverages

2024 Beverage Report: Amid Higher Prices, A Hopeful Toast

Search for Space

 Apr. 17, 2024

Space is always at a premium in c-stores, but the channel can take advantage of its strengths to counter this challenge by capitalizing on impulse buys and focusing on the best-sellers in each region....

2024 Beverage Report: Amid Higher Prices, A Hopeful Toast

Bottled Water

Apr. 17, 2024

Compared with other beverage categories, water is the best value, Hemphill said, though it too was hit by higher prices in 2023, causing volume to soften. “But we continue to see consumer interest,...

2024 Beverage Report: Amid Higher Prices, A Hopeful Toast

Energy Drinks

Apr. 17, 2024

Standing out as the “star performer” in volume growth and dollar sales is energy—"the need state for energy with consumers is pretty high,” Hemphill said. “In some ways, companies and marketers may ha...

2024 Beverage Report: Amid Higher Prices, A Hopeful Toast

Sports Drinks

Apr. 17, 2024

Hemphill cites rapid hydration and powdered options, such as Liquid I.V., as two of the newest trends in sports drinks. Powdered beverages in any category for years experienced soft sales because o...

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Hershey’s Cold Brew Mocha Latte

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f'real Energy Freeze

Beverages

Olipop Cherry Cola

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2024 Beverage Report: Amid Higher Prices, A Hopeful Toast

Carbonated Soft Drinks

Apr. 17, 2024

The biggest area of focus for companies with carbonated soft drinks today is perhaps flavor innovation. To sustain the sales volume achieved by a new flavor, companies in subsequent years must deve...

2024 Beverage Report: Amid Higher Prices, A Hopeful Toast

Milk and Juice

Apr. 17, 2024

Weigel’s, which started as a dairy, continues to “mitigate the decrease in the overall milk consumption in the country,” Triantafellou said. “For us, it’s been all about flavors to help move units. Ju...

2024 Beverage Report: Amid Higher Prices, A Hopeful Toast

Alcohol

Apr. 17, 2024

The excitement in alcohol, both new products and growth, is around beverages like hard seltzers and ready-to-drink cocktails, Hemphill said. “Spirits have been kind of the shining star in beverage ...