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Beverages

Henry's Hard Launches Spiked Sparkling Waters

 By Steve Holtz on Mar. 03, 2017

Two flavors encourage adult consumers to celebrate 'lightly'

Beverages

Shock Top Brews Up a Major Brand Refresh

 By Steve Holtz on Mar. 02, 2017

Updated logo, new flavors and a summer marketing campaign all on tap

Beverages

Angry Orchard LTO Taps a Seasonal Favorite

By Steve Holtz on Mar. 01, 2017

Line extension includes a hint of maple syrup

General Merchandise/HBC

11 More Highlights From CSP's Convenience Retailing University 2017

By CSP Staff on Feb. 28, 2017

Retailers, suppliers, consultants and other speakers offered data, insights and strategy in multiple convenience-store product categories during CRU17

General Merchandise/HBC

Category Manager of the Year Winners Announced at CRU

Feb. 23, 2017

Nine retailers, chosen by their supplier partners, win this year’s prestigious award

Beverages

4 Beverage Campaigns Driving Consumers to the Cold Vault

By Steve Holtz on Feb. 16, 2017

Celebrity endorsements, holiday activations and a first effort to establish a brand identity loom large in four significant marketing campaigns launched by beverage brands this month

Beverages

Modelo Adds a Second Chelada

By Steve Holtz on Feb. 13, 2017

Line extension promises bold sweet and spicy flavors

Beverages

5 Tips to Create Better Secondary Beer Displays

By Steve Holtz on Feb. 09, 2017

Merchandising beer comes down to knowing your customer and potential customers: What products would get them into the store, and how should you merchandise them?

Beverages

Beverage Sales Struggle to Recover

By Steve Holtz on Feb. 09, 2017

Following a tough December, beverages sales bounced back a bit this past month

CSP Magazine

The Beer Consumer: Counting on Cold

By Steve Holtz on Feb. 09, 2017

How the growth of singles and crafts has changed the way c-stores merchandise beer

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