CHICAGO -- MillerCoors' Henry's Hard brand is expanding its reach with the launch of Henry’s Hard Sparkling, a new line of light, spiked sparkling waters. Created for adult consumers who are looking to make a lighter choice, according to the company, these low-carb, under 95-calorie beverages are available nationwide.
At 4.2% alcohol by volume, Henry’s Hard Sparkling has a crystal-clear appearance, a sparkling effervescence and is available in two lightly fruit-flavored options:
- Hard Sparkling Lemon Lime: At 93 calories and 2.9 grams of carbohydrates, a citrus aroma is highlighted by notes of lime and lemon zest, resulting in a tart and slightly sweet flavor.
- Hard Sparkling Passion Fruit: At 92 calories and 2.6 grams of carbohydrates, hints of passion fruit and an aroma highlighted by berry notes include a touch of tartness.
“Henry’s Hard Sparkling is perfect for those looking to treat themselves, lightly,” said Josh Wexelbaum, marketing director for Henry’s Hard Sparkling, Chicago.
MillerCoors will support Henry’s Hard Sparkling with a national marketing campaign, including advertising on high-profile partners such as TBS, Food Network, Bravo, USA, EPSN and Comedy Central, a digital presence on Men’s Health and Women’s Health, traditional print media support and public relations.
Henry’s Hard Sparkling is available in six-packs of 12-ounce bottles.
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