The ways to trigger more impulse sales are as varied as the categories themselves. But the stakes for retailers are only growing, as declining fuel sales keep more customers off the convenience-store lot and competition from other channels mounts.
As if manufacturers of ribbon and wrapping paper hadn’t already been marginalized by gift cards, here comes digital gifting. Just send that card electronically with a click of a mouse. Forget about even the sleeve that stores the gift card.
While c-stores have been slowly muscling into QSR territory, there’s no question the industry is fighting back as if its life depends on it. That’s because it does.
While kids still largely prefer the typical pizza, chips and soda, ethnic foods are trickling down to youth. Those staples of chicken and pizza, however, do have a value differentiation across the generational spectrum.