energy drinks


Molson Coors Boosts Investment in ZOA Energy

Increase will allow energy-drink brand to double media budget for coming year


Manufacturers Bring Energy, Performance to Hydration

Determining which new enhanced hydration beverages will have staying power ‘not an easy process’

Cars will showcase chain’s Recharger energy drink flavors

Mix of cream, sugar ‘for those of us who love their coffee the classic way’

Including several new zero-sugar and energy beverages

How to compete with external segments, earn Gen Z’s beverage loyalty, more

New co-branded beverages tied to SummerSlam event in August

Retailers now expect 6% growth, versus 5% earlier, 2nd-quarter Goldman Sachs survey shows

Schumer asks FDA to look into caffeine level in beverage, though other brands contain more

Celebrate team’s 1st-, 3rd-place wins at Austrian Grand Prix

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