Beverages

Red Bull Launches Its New Summer Edition

Curuba Elderflower energy drink now available in convenience stores
Red Bull Summer Edition
Photograph courtesy of Red Bull

Red Bull is introducing its newest flavor, Red Bull Summer Edition Curuba Elderflower. The drink, now available nationwide in convenience stores and other retailers, has a burst of curuba (a member of the passionfruit family), citrus, melon and an elderflower finish, the Santa Monica, California-based company said.

The energy drink comes in a vibrant chartreuse can and will be available in 8.4 ounces and 12 ounces, and as a single serving or in a four-pack, while supplies last.

An 8.4-ounce can contains 80 milligrams of caffeine. It also has B-group vitamins like B6 and B12.

“Summer is by far my favorite season. It’s the time of year when I get into my best rhythm,” said Red Bull Athlete and World Champion High Jumper Vashti Cunningham. “I’m a track and field athlete and summer is my peak training and competition season, but to balance that, I like to get out and enjoy time with my family and friends. It’s a great feeling when my work and personal lives are in rhythm and complement each other.” 

Red Bull Energy Drink is available in 177 countries worldwide with more than 12 billion cans consumed last year, including 4 billion in the United States, the company said.

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