energy drinks


Category Refresh—7 C-Store Hydration Drinks

Including several new zero-sugar and energy beverages


4 Beverage Strategies Quenching the Thirst for Growth

How to compete with external segments, earn Gen Z’s beverage loyalty, more

New co-branded beverages tied to SummerSlam event in August

Retailers now expect 6% growth, versus 5% earlier, 2nd-quarter Goldman Sachs survey shows

Schumer asks FDA to look into caffeine level in beverage, though other brands contain more

Celebrate team’s 1st-, 3rd-place wins at Austrian Grand Prix

Limited-time offer blends brand’s blue raspberry with raspberry and cherry

Asset purchase agreement with Vital Pharmaceuticals subject to bankruptcy court approval

Sole bid is $362 million, but FTC looking into matters

C-store to begin carrying VAE in fall at 20 New York locations

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