3 Companies Debut 5 New Iced Tea Flavors
Several iced tea flavor are new to the market, from organic offerings to a spiked Arnold Palmer.
Consumers preferences are changing, and these products—one alcohol and the rest not—reflect that evolution toward more organic and hard tea selections.
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Organic Sparkling Matcha Cherry Blossom Reishi Tea is the fifth and newest flavor in 8th Wonder Tea’s line of organic sparkling superfood teas.
As consumers shift their preferences from regular tea products to beneficial products containing antioxidants and herbal teas, 8th Wonder is capitalizing on the premiumization of functional tea products with their line of organic, sparkling, superfood teas, the Denver-based company said.
8th Wonder Teas contain real fruit juices and are infused with ancient superfood ingredients like cardamom, ginger, ashwagandha, chai and apple juice. In addition, the beverages:
- Contain no added sugar, sugar alcohols, GMOs or artificial ingredients.
- Are certified organic and are Whole30 approved and non-GMO project verified.
- Are paleo, vegan and kosher certified.
“Offering gut health and immunity in addition to their delicious taste, 8th Wonder is packed with antioxidants, vitamins, minerals, anti-inflammatory properties, and other benefits that may help reduce inflammation throughout the body and the risk of chronic diseases,” the company said.
Arnold Palmer Spiked is expanding its portfolio of spiked half and half offerings with Raspberry Half & Half.
“The classic taste of iced tea and lemonade flavor you know and love, now with a splash of natural raspberry flavor and 5% ABV,” said maker Molson Coors Beverage Co., Chicago.
This beverage, available in 24-ounce cans, joins the portfolio of Arnold Palmer Spiked brands including traditional Arnold Palmer Spiked Half & Half and Arnold Palmer Spiked Lite Half & Half.
“The hard tea market is booming, and consumers are looking for fresh innovations from the brands they already know and love,” said Joy Ghosh, vice president of Above Premium Flavor at Molson Coors. “There are a lot of options out there, but we believe that drinkers should never settle for the conventional choice and only sip the beverage made with real brewed tea and real squeezed juice.”
Since launching in 2018, Arnold Palmer Spiked has continued to grow year over year according, to IRI Barrel Sales, Molson Coors said.
Eat The Change
Eat the Change, Bethesda, Maryland, is expanding its ready-to-drink organic iced tea line Just Ice Tea with three new varieties: Mango White Tea, Original Black Tea, and Lemon Ginger Herbal Tea.
“These new varieties give us the chance to expand our line of chef-crafted teas, reviving some fan favorites while enhancing them with Chef Spike Mendelsohn’s touch,” said Seth Goldman, co-founder of Eat the Change. “Just Ice Tea was created with the same mission-in-a-bottle values we brewed into Honest Tea, and we are thrilled to develop them with organic and fair trade certified ingredients.”
The three new versions are:
- Mango White Tea: A just-sweet-enough blend of delicate white tea and the juicy taste of mango that’s just 60 calories per bottle.
- Original Black Tea: An unsweetened real-brewed blend of two varieties of black tea from India that delivers a smooth well-balanced taste with zero calories.
- Lemon Ginger Herbal Tea: Real-brewed herbal tulsi and rooibos are blended with lemon and ginger for caffeine-free refreshment at just 40 calories per bottle.
The three new SKUs will expand upon the six original organic tea varieties: Original Green Tea, Honey Green Tea, Moroccan Mint Green Tea, Peach Oolong Tea, Half Tea & Half Lemonade and Berry Hibiscus Herbal Tea.
Eat the Change is a planet-friendly snack company founded by social entrepreneur Seth Goldman and celebrity Chef Spike Mendelsohn. Launched nationwide in early October 2022, Just Ice Tea is an organic, fair trade and OU kosher-certified bottled tea line from the Honest Tea founders.