Aiming to meet consumer demand for healthier and innovative beverages with clean-label ingredients, Vista, California-based Javo Beverage has rolled out new lemonade-based energy drinks and flavored iced teas.
Each 12-ounce serving contains 100mg of natural caffeine and 100mg of natural L-theanine. The flavors are pomegranate pineapple, peach honey and blackberry lemon.
“Our energy lemonades are different from anything on the shelf. We’re thinking outside of the can to benefit our foodservice operators,” said Chris Johnson, executive vice president of sales and marketing at Javo. “We offer a hand mix format that delivers flexibility in menu development and the ability to own the beverage at the restaurant or brand level.”
Javo is also introducing three new iced tea flavors to boost category sales, which have been declining for several years, Johnson said.
“We recognize that the long-term success of the iced tea category lives in flavor innovation and leaning into the healthy halo of tea to attract younger consumers to the category,” he said.
The iced tea flavors feature black tea from Argentina and Indonesia, and hibiscus tea, and include an emerging flavor, blood orange, a mashup of the tropical flavors mango guava and the herbal flavor peach ginger hibiscus.
“We see more and more younger consumers demanding a wider variety of beverages, even replacing alcoholic beverages with non-alcoholic options,” Johnson said. “Our new products are focused on filling the gap on beverage menus while helping our foodservice operators attract those younger consumers and add profits to their bottom line.”
Javo’s new beverages are ambient, which allows for easy storage and use with bubblers, tea urns or handcrafting individual drinks, the company said.
Founded in 2001, Javo is an extraction company that uses a patented process to produce fresh, clean-labeled coffee, tea and botanical extracts for the food and beverage industry.
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