loyalty

Technology/Services

BP Upgrades Loyalty Program, Card Security

Offers branded marketers greater connectivity, more payment options

Snacks & Candy

Mondelez Acquires Sampling, Brand Loyalty Startup

Betabox by VaynerMedia emerges out of Mobile Futures initiative

New owners studying chain's successes, history

Agreement expands reach of fuel discounts through Comdata Fuel Consortium

Overall U.S. consumer memberships top three billion for first time, Colloquy census shows

Consumers can reduce electricity bills, earn free gasoline

Digital coupons, apps, payment combine to put new twist on loyalty.

The all-important millennials are looking for a more personal relationship with their favorite brands. They expect mobile offers and rewards for their loyalty and will share their experiences.

CRU speaker offers advice on untangling a retailer's image on the web

Brings real-time fuel pricing to customers

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