nonchocolate candy

Snacks & Candy

PIM Brands Plans Gummi Worm Day Sweepstakes

Promotion aims to introduce product variety to larger consumer audience

Snacks & Candy

Sweets & Snacks Expo Honors Most Innovative New Products

Awards recognize 55 recent launches in 11 category segments

Newest product launch features a single flavor of the candy in limited-time packaging

New products include Star Wars Fanimation Fans, Snowman Marshmallow Set and more

Industry association reveals summer treat preferences

New candies launch with digital campaign on MySpace

Pouch combines grape, fruit punch, tangerine and lemon flavors

Brand will reveal the secret of limited-edition line extension this summer

Additional distribution to begin in May

Launch includes holiday products for Valentine’s Day and Easter

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